Leong Sow Hoe

Prudential Singapore

B.Eng, Nanyang Technological University (NTU)
Chartered Financial Consultant®/Singapore (ChFC®/S), IBF Fellow

Senior Financial Services Director, TAGroup
Prudential Singapore

The 33-year industry veteran has been a member of his company’s CEO council for more than a decade and seated in various committees, including products, operations, compliance and compensation. Mr. Leong Sow Hoe has been serving the association since 2012 and also as Chairman of the IFPAS Alliance FAIR committee, the STAR Team.

The committee’s continued engagement with the authorities demonstrated Sow Hoe’s leadership and commitment to the well-being of the industry, as well as raised the professional profile of practitioners as people who put clients and community ahead of themselves. His valuable commitment and leadership led IFPAS to be rebranded as the voice of the industry which profiles itself to various stakeholders through skills development and social engagement.

Apart from his numerous leadership fronts, Sow Hoe has also headed the successful IFPAS-MediShield Life Probono 1-to-1 Consultation, which ended in mid-2016. This was made possible through our strong partnership with the Ministry of Health and People’s Association. As the current President, he will continue to engage the authorities and related industry players to safeguard the interests of our industry and groom future leaders for IFPAS.