Council Member

Sim Willing

AIA Singapore

“Together, we have achieved significant milestones that have propelled our association forward.”

With over 30 years of experience in the financial services industry, I have built a career grounded in leadership, professionalism, and a deep commitment to industry advancement. Currently leading a team in my company, I remain passionate about developing high-performing, client-centric financial practitioners.

As a long-serving member of the IFPAS, I have had the privilege of contributing in various leadership roles, including Vice President and President, and now serve as a Council Member. Through these roles, I have championed initiatives focused on professional development, ethical standards, and industry collaboration.

Looking ahead, my mission is to continue contributing meaningfully to the financial industry—especially in the areas of upskilling practitioners, enhancing professional competency, and promoting ethical responsibility. I believe that raising the bar for our profession will strengthen public trust and ensure a more sustainable and respected future for all financial advisors.

  • Certified High Net Worth Adviser
  • The Chartered Insurance Agency Manager (CIAM)
  • Chartered Financial Consultant®/Singapore (ChFC®/S)
  • IBF Fellow (2023)
  • Financial Services Director at SP Willing, AIA Singapore
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